Back in June, we told you about Triumph’s new TR-series models, the Speed 400 and Scrambler 400 X—but we didn’t have solid details on pricing for North America. Now, we’ve got those numbers, and it appears Hinckley is very keen to bring these bikes in at an affordable price.
Here’s the skinny on pricing, as sent this morning by Triumph’s PR team:
US MSRP
Speed 400 (all colors) – $4,995
Scrambler 400 (all colors) – $5,595
Canada MSRP
Speed 400 (all colors) – $5,795
Scrambler 400 (all colors) – $6,795
Those MSRPs do not include taxes and other fees tacked on by the OEM and your local dealership (freight, etc.). But those fees are also tacked on by all other brands, and when you look at other companies’ offerings, the new Triumph 400s have extremely competitive pricing.
The Speed 400 and Scrambler 400 X have pricing that’s in-line with all their 400-class competitors. Photo: Triumph
Royal Enfield might be the closest equivalent, as they’re also built in India and have retro lines. RE’s Hunter 350 has a $3,999 MSRP in the US, a lot less than the Speed 400, its closest equivalent—but the Hunter comes with a smaller engine, and most buyers will prefer Triumph’s reputation over Royal Enfield’s. As for the Scrambler, Triumph’s closest competition is the Scram 411. Royal Enfield sells that bike for a $5,499 MSRP in the US, which is practically the same as the Scrambler 400 X. There are some differences in the machine’s equipment, but they’re basically the same idea.
Moving on to other made-in-India bikes, the Triumph machines are now priced well-below KTM’s current pricing on the 390 series, and roughly the same as BMW’s G310 models. They’re around the same price as Japanese competition, maybe a bit lower, with more technology and larger engines than, say, Honda’s 300 series or Yamaha’s 320 models. That doesn’t mean the Triumph has more muscle, but buyers always like to have the extra cubes.
The bottom line
If you remember our initial write-up (read the Scrambler 400 X launch story here, the Speed 400 story here), Triumph has built decidedly modern bikes with ride-by-wire throttle, ABS, traction control, an all-new single-cylinder engine, and good looks to boot (or at least, a lot of people like the design). Triumph is keeping the MSRP affordable, though, despite expectations of a higher price tag. How will buyers react? Stay tuned, but at least in overseas markets, these bikes have been hot sellers so far this year.
